매주 수요일은 「친환경 Day」, I♥친환경!
<p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 150%;"><span style="font-weight: bold; font-size: 14pt;"> </span><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">농림축산식품부</span><span style="letter-spacing: 0pt; font-size: 14pt;">(</span><span style="font-size: 14pt;">장관 송미령</span><span style="letter-spacing: 0pt; font-size: 14pt;">, </span><span style="font-size: 14pt;">이하 농식품부</span><span style="letter-spacing: 0pt; font-size: 14pt;">)</span><span style="font-size: 14pt;">는 국정과제인 친환경농업 활성화를</span><span style="letter-spacing: -0.3pt; font-size: 14pt;"> </span><span style="letter-spacing: -0.3pt; font-size: 14pt;">위해 오는 </span><span style="letter-spacing: -0.2pt; font-size: 14pt;">4</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">월 </span><span style="letter-spacing: -0.2pt; font-size: 14pt;">29</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">일</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">(</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">수</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">) </span><span style="letter-spacing: -0.2pt; font-size: 14pt;">부터</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">「</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">친환경농산물 소비 활성화를 위한 친환경 </span><span style="letter-spacing: -0.2pt; font-size: 14pt;">Day</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">」</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">캠페인을 본격 시작한다고 밝혔다</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">.</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 150%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 150%;"><span style="font-size: 14pt;"> </span><span style="letter-spacing: -0.7pt; font-size: 14pt;">이번 캠페인은 </span><span style="letter-spacing: -0.7pt; font-size: 14pt;">'I</span><span style="letter-spacing: -0.7pt; font-size: 14pt;">♥</span><span style="letter-spacing: -0.7pt; font-size: 14pt;">친환경</span><span style="letter-spacing: -0.7pt; font-size: 14pt;">'</span><span style="letter-spacing: -0.7pt; font-size: 14pt;">이라는 슬로건 아래</span><span style="letter-spacing: -0.7pt; font-size: 14pt;">, </span><span style="letter-spacing: -0.7pt; font-size: 14pt;">공직자와 미래세대인 어린이가</span><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">일상에서 친환경 식단을 직접 체험하며 친환경농업의 공익적 가치를 확산하기 위해 마련되었다</span><span style="letter-spacing: 0pt; font-size: 14pt;">.</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 150%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 150%;"><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">주요 운영 내용은 다음과 같다</span><span style="letter-spacing: 0pt; font-size: 14pt;">.</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 150%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 150%;"><span style="letter-spacing: -0.7pt; font-size: 14pt;"> </span><span style="letter-spacing: -0.7pt; font-size: 14pt;">첫째</span><span style="letter-spacing: -0.7pt; font-size: 14pt;">,</span><span style="letter-spacing: -1pt; font-size: 14pt;"> </span><span style="letter-spacing: -1pt; font-size: 14pt;">세종청사와 어린이집</span><span style="letter-spacing: -1pt; font-size: 14pt;">, </span><span style="letter-spacing: -1pt; font-size: 14pt;">국가인재원</span><span style="letter-spacing: -1pt; font-size: 14pt;">(</span><span style="letter-spacing: -1pt; font-size: 14pt;">과천분원</span><span style="letter-spacing: -1pt; font-size: 14pt;">) </span><span style="letter-spacing: -1pt; font-size: 14pt;">등 약 </span><span style="letter-spacing: -1pt; font-size: 14pt;">1,000</span><span style="letter-spacing: -1pt; font-size: 14pt;">여 명을 대상으로 매주 수요일</span><span style="letter-spacing: -1pt; font-size: 14pt;">「</span><span style="letter-spacing: -1pt; font-size: 14pt;">친환경 </span><span style="letter-spacing: -1pt; font-size: 14pt;">Day</span><span style="letter-spacing: -1pt; font-size: 14pt;">」</span><span style="letter-spacing: -1pt; font-size: 14pt;">를 운영한다</span><span style="letter-spacing: -1pt; font-size: 14pt;">.</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 150%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 150%;"><span style="font-size: 14pt;"> </span><span style="letter-spacing: 0pt; font-size: 14pt;">4</span><span style="font-size: 14pt;">월 </span><span style="letter-spacing: 0pt; font-size: 14pt;">29</span><span style="font-size: 14pt;">일 첫 공급을 시작으로 </span><span style="letter-spacing: 0pt; font-size: 14pt;">11</span><span style="font-size: 14pt;">월말까지 세종정부청사</span><span style="letter-spacing: 0pt; font-size: 14pt;">(5</span><span style="font-size: 14pt;">동</span><span style="letter-spacing: 0pt; font-size: 14pt;">) </span><span style="font-size: 14pt;">구내식당</span><span style="letter-spacing: 0pt; font-size: 14pt;">, </span><span style="font-size: 14pt;">국가인재원</span><span style="letter-spacing: 0pt; font-size: 14pt;">(</span><span style="font-size: 14pt;">과천분원</span><span style="letter-spacing: 0pt; font-size: 14pt;">), </span><span style="font-size: 14pt;">그리고 미래세대 가치확산의 핵심대상인 세종정부청사</span><span style="letter-spacing: 0pt; font-size: 14pt;">(5</span><span style="font-size: 14pt;">동</span><span style="letter-spacing: 0pt; font-size: 14pt;">) </span><span style="font-size: 14pt;">이든샘 어린이집에 친환경농산물을 공급한다</span><span style="letter-spacing: 0pt; font-size: 14pt;">.</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 150%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 150%;"><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">기관별 특성에 맞게 어린이집에는 맞춤형 식단과 간식을 제공하고</span><span style="letter-spacing: 0pt; font-size: 14pt;">, </span><span style="font-size: 14pt;">이용 인원 변동에 따라 공급 체계를 유연하게 운영하여 사업의 실효성을 높일 계획이다</span><span style="letter-spacing: 0pt; font-size: 14pt;">.</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 150%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 150%;"><span style="font-size: 14pt;"> </span><span style="letter-spacing: -0.1pt; font-size: 14pt;">둘째</span><span style="letter-spacing: -0.1pt; font-size: 14pt;">, </span><span style="letter-spacing: -0.1pt; font-size: 14pt;">생산과잉 등 수급불안 품목을 식단에 최우선 반영하여 농가 상생에</span><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">앞장선다</span><span style="letter-spacing: 0pt; font-size: 14pt;">.</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 173%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 165%;"><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">단순히 정해진 품목을 공급하는 관행에서 벗어나</span><span style="letter-spacing: 0pt; font-size: 14pt;">, </span><span style="font-size: 14pt;">생산 과잉으로 판로 확보에 어려움을 겪는 농가의 제철 품목을 최우선적으로 식단에 편성한다</span><span style="letter-spacing: 0pt; font-size: 14pt;">. </span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; line-height: 165%; letter-spacing: -0.2pt; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 165%;"><span style="letter-spacing: -0.4pt; font-size: 14pt;"> </span><span style="letter-spacing: -0.5pt; font-size: 14pt;">이를 통해 공공부문이 친환경 농가의 </span><span style="letter-spacing: -0.5pt; font-size: 14pt;">'</span><span style="letter-spacing: -0.5pt; font-size: 14pt;">든든한 버팀목</span><span style="letter-spacing: -0.5pt; font-size: 14pt;">'</span><span style="letter-spacing: -0.5pt; font-size: 14pt;">이자 수급 안정을 위한</span><span style="font-size: 14pt;"> </span><span style="letter-spacing: 0pt; font-size: 14pt;">'</span><span style="font-size: 14pt;">소비 마중물</span><span style="letter-spacing: 0pt; font-size: 14pt;">' </span><span style="font-size: 14pt;">역할을 수행함으로써 실질적인 농가 상생 모델을 구축해 나갈 방침이다</span><span style="letter-spacing: 0pt; font-size: 14pt;">.</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 165%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 165%;"><span style="font-size: 14pt;"> </span><span style="letter-spacing: -0.2pt; font-size: 14pt;">셋째</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">, </span><span style="letter-spacing: -0.5pt; font-size: 14pt;">별도의 </span><span style="letter-spacing: -0.5pt; font-size: 14pt;">'</span><span style="letter-spacing: -0.5pt; font-size: 14pt;">친환경코너</span><span style="letter-spacing: -0.5pt; font-size: 14pt;">' </span><span style="letter-spacing: -0.5pt; font-size: 14pt;">운영 및 입체적인 현장 홍보를 통해 체험 효과를</span><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">극대화한다</span><span style="letter-spacing: 0pt; font-size: 14pt;">.</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 165%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 165%;"><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">구내식당 내에 친환경샐러드 등을 직접 담아갈 수 있는 전용 코너를 별도로 설치하여 운영한다</span><span style="letter-spacing: 0pt; font-size: 14pt;">. </span><span style="font-size: 14pt;">이용객들이 일반 식단 외에 친환경 농산물을 시각적으로 인지하고 직접 선택하는 경험을 제공하기 위함이다</span><span style="letter-spacing: 0pt; font-size: 14pt;">.</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 165%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 165%;"><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">또한</span><span style="letter-spacing: 0pt; font-size: 14pt;">, </span><span style="font-size: 14pt;">식당 천장에 상시 게시되는 현수막을 비롯하여 배너</span><span style="letter-spacing: 0pt; font-size: 14pt;">, </span><span style="font-size: 14pt;">포스터 등을 입체적으로 배치하고</span><span style="letter-spacing: 0pt; font-size: 14pt;">, </span><span style="font-size: 14pt;">친환경코너에도 다양한 홍보물을 설치하여 정책 </span><span style="letter-spacing: -0.3pt; font-size: 14pt;">가</span><span style="letter-spacing: -0.5pt; font-size: 14pt;">치를 효과적으로 전달한다</span><span style="letter-spacing: -0.5pt; font-size: 14pt;">. </span><span style="letter-spacing: -0.5pt; font-size: 14pt;">캠페인 기간 중 총 </span><span style="letter-spacing: -0.5pt; font-size: 14pt;">2</span><span style="letter-spacing: -0.5pt; font-size: 14pt;">회 진행되는 친환경 꽃다발</span><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">증정 이벤트는 이용객들의 참여를 더욱 이끌어낼 것으로 기대된다</span><span style="letter-spacing: 0pt; font-size: 14pt;">. </span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; line-height: 165%; letter-spacing: -0.2pt; font-size: 14pt;"><span style="font-size: 14pt;"> </span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 165%;"><span style="font-size: 14pt;"> </span><span style="font-size: 14pt;">이시혜 농산업혁신정책관은 </span><span style="letter-spacing: 0pt; font-size: 14pt;">"4</span><span style="font-size: 14pt;">월 </span><span style="letter-spacing: 0pt; font-size: 14pt;">29</span><span style="font-size: 14pt;">일 시작되는 이번 캠페인이 </span><span style="letter-spacing: -0.2pt; font-size: 14pt;">친환경 </span><span style="letter-spacing: -0.3pt; font-size: 14pt;">농산물 소비 활성화의 마중물이 되길 바란다</span><span style="letter-spacing: -0.3pt; font-size: 14pt;">"</span><span style="letter-spacing: -0.3pt; font-size: 14pt;">며</span><span style="letter-spacing: -0.3pt; font-size: 14pt;">, </span><span style="letter-spacing: -0.3pt; font-size: 14pt;">수급 조절이 필요한 품목을</span><span style="letter-spacing: -0.2pt; font-size: 14pt;"> </span><span style="letter-spacing: -0.3pt; font-size: 14pt;">공공부문이 앞장서 소비하여 농가에 실질적인 힘을 보태고</span><span style="letter-spacing: -0.3pt; font-size: 14pt;">, </span><span style="letter-spacing: -0.3pt; font-size: 14pt;">우리 아이들부터</span><span style="letter-spacing: -0.2pt; font-size: 14pt;"> </span><span style="letter-spacing: -0.2pt; font-size: 14pt;">공직자까지 친환경 가치를 일상에서 체감하는 계기가 될 것</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">"</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">이라고 밝혔다</span><span style="letter-spacing: -0.2pt; font-size: 14pt;">. </span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; line-height: 165%; font-size: 14pt;"> </p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 165%;"><span style="font-size: 14pt;">붙임 </span><span style="letter-spacing: 0pt; font-size: 14pt;">1. 2026</span><span style="font-size: 14pt;">년 공공부문 친환경 가치확산 및 소비촉진 계획</span></p><br><p style="margin: 0pt; text-indent: 0pt; text-align: justify; vertical-align: baseline; font-family: 바탕; letter-spacing: 0pt; font-size: 10pt; line-height: 165%;"><span style="font-size: 14pt;"> </span><span style="letter-spacing: 0pt; font-size: 14pt;">2. I</span><span style="letter-spacing: 0pt; font-size: 14pt;">♥</span><span style="font-size: 14pt;">친환경 농산물 홍보물 제작안</span><span style="letter-spacing: 0pt; font-size: 14pt;">(</span><span style="font-size: 14pt;">현수막</span><span style="letter-spacing: 0pt; font-size: 14pt;">, </span><span style="font-size: 14pt;">배너 등</span><span style="letter-spacing: 0pt; font-size: 14pt;">)</span></p><br><div id="hwpEditorBoardContent" class="hwp_editor_board_content" data-hjsonver="1.0" data-jsonlen="27257"> </div>




